Music executive veteran Jimmy Swan officially joins Rum Bum Records

February 4th, 2014


Earlier this year, Music executive veteran Jimmy Swan officially joined the Rum Bum Records team to work with its acts signed to the label. Rum Bum Records is based in Miami, Florida and was created by entertainment visionary entrepreneur Luis Bacardi. The label currently has rock acts Saliva and Surrender The Fall signed to its roster. Surrender The Fall released its debut album “Burn In The Spotlight” on September 18th, 2012, while Saliva is currently putting the final touches on their debut album with Rum Bum Records currently titled “Rise Up” with the lead single of the same name to be released late spring.

Jimmy Swan has spent the last 20 years in the music industry on the management and record label side of the business. Jimmy started in 1994 when he was 18 years old as a concert promoter, band manager and booking agent.  By the time he was 20, Jimmy was promoting over 200 shows nationwide, booking for over 27 bands, and managed 7 bands while attending school at Dallas Baptist University. In 2007, he dedicated all efforts to running a record label and was responsible for the signing and marketing of The Dirty Heads, 12 Stones, Alien Ant Farm, Jovany Javier, Chris Medina and Jamiroquai under a record label distributed by Fontana / Universal.  The Dirty Heads song “ Lay Me Down,” holds the Billboard Record as the first indie label ever to get a #1 on the Billboard Rock charts and has the longest running single ever with 11 consecutive weeks on the Billboard Alternative Charts, all spearheaded by Jimmy’s efforts and team assembly.

Jimmy Swan will be involved in all aspects of Rum Bum Records from signing acts to International expansion, starting with the current roster of Saliva and Surrender The Fall. Jimmy is looking forward to working with Rum Bum Records as he is quoted below.

“I am excited to finally be with a label that understands the importance of quality and marketing.  Luis Bacardi’s passion for music is extremely motivating and is the recipe for success.  I am glad to be a part of the Rum Bum family where my 20 years of experience and relationships are not limited by lack of vision. Working with Saliva, who is a multi platinum established iconic rock band, and introducing Surrender The Fall, could possibly be my most successful release year to date. The staffs already assembled at Rum Bum are some of the hardest working and best crew I have ever had the privilege of working with.”


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April 30th, 2013

(New York, NY) – Multi-platinum rockers Saliva are set to release their first album for new label home Rum Bum Records; IN IT TO WIN IT is due out this summer in North America. The first single from the forthcoming album, the aggressively anthemic title track “In It To Win It” is now available on iTunes and can be purchased here.

IN IT TO WIN IT, Saliva’s eight full-length release, was produced by Bobby Huff (known for his songwriting work with Meat Loaf, Halestorm, Drowning Pool, Saliva, Papa Roach, 3 Doors Down and more) and executive produced by Rum Bum Records Owner Luis Bacardi and new Saliva lead singer Bobby Amaru.

Click the video below to watch the brand new EPK about the making of the album.



Saliva is an American rock band formed in Memphis, Tennessee in 1996. Saliva self-released their self-titled debut album in August, 1997 after competing in the National Academy of Recording Arts & Sciences Grammy Showcase competition, where they advanced to the final round in New York City. The album sold 10,000 copies independently, prompting record labels to take notice. Saliva signed with Island Records and went on to release six more albums with the label including the double-platinum certified EVERY SIX SECONDS, the offering which also contained their Grammy-nominated single, “Your Disease.” Saliva has enjoyed widespread success at Rock radio with such hit singles as “Always,” which nabbed the #1 spot on the Modern Rock Chart and climbed to #51 on the Billboard Hot 100.

In late 2012, Saliva signed to Rum Bum Records to begin a new phase of their already impressive career with new lead singer Bobby Amaru on board. To date, Saliva has sold millions of albums worldwide and has toured with the likes of KISS, Aerosmith, Godsmack, 3 Doors Down and many more. Saliva is Bobby Amaru (vocals), Dave Novotny (bass), Paul Crosby (drums) and Wayne Swinny (guitar).

For more information, please visit:


About Rum Bum Records
Rum Bum Records is an independent record label based in South Florida. Led by a team of industry veterans dedicated to finding original talent of all genres, the label offers worldwide distribution, and provides artists with the resources necessary to develop and expand their careers. By utilizing a variety of platforms including imaging, video production, marketing, social media, and publicity, Rum Bum Records is able to create versatile portfolios for talent, opening the doors to as many opportunities as possible. Additionally, the label has a full state of the art HD Film studio to successfully build an artist’s image and brand identity into one that is fully recognized and sought after by the public.

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Surrender The Fall: review

Surrender The Fall Video for ‘Some Kind Of Perfect’ is MTV Buzzworthy Festival Dates This Summer Debut Album ‘Burn In The Spotlight’ out Now

“Surrender The Fall’s stock in trade is pounding pedal-through-the-floor rock, a loud abundance that includes first single “Love Hate Masquerade”-Billboard

“Surrender the Fall finds its own ‘spotlight’”-Flint Journal

Surrender the Fall’s new video for Some Kind of Perfect is premiering on Buzzworthy right now.

“The music of Memphis’ Surrender The Fall is a throwback to the days when glammy hard rock bands ruled the airwaves, so it’s no surprise that their videos would call some of the classic tropes of the hair metal period as well. Their new clip for “Some Kind of Perfect,” from their recent Burn In the Spotlight album, is a collection of those timeless rock video themes that we remember from back in the day, but with a contemporary update. Clearly, Surrender The Fall has learned from their forefathers — and they wanna ROCK. Which, I might mention, they totally do and they totally do well.” – MTV Buzzworthy

The band’s debut album, Burn in the Spotlight was released via Rum Bum Records on September 18, 2012 and has already spawned two Top 40 Rock Singles with Love Hate Masquerade and Some Kind of Perfect.

Check Some Kind of Perfect out here:


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Surrender The Fall: 850 Music Blog Review

The Memphis Tennessee band Surrender the Fall has exploded onto the modern rock scene in the last year. With a single currently at 40 on the active rock chart, lead singer Jared Cole granted an interview to talk about the past, future, and happenstance that makes up Surrender the Fall’s story.

Cole credits a musically inclined family for having an early interest in music at age thirteen. “As far as what got me into it; I just always loved music, always love melody, always loved the creative process of putting things together, and seeing things come to fruition.”

Calling he wide ranging tastes in music as ‘music without prejudice’ he gave up highschool football because his desire to play music came first. “I often wonder if I ever run into him,” Cole speaking on his high school football coach, “if he would be kind of sour about it or if he would be congratulatory. I don’t know.”

Don’t assume you have Surrender the Fall pegged as that lucky band that never had to pay their dues. “We are really excited about everything that has been going on. It puts us in a place that we haven’t been in before. As far as to the world, we are a baby band, but this band has been around for seven years.”

In fact, there was a time that the band had become so jaded that they nearly ignored the opportunity that catapulted them to the national stage. “We’d been around for a while, so for a band to be kicking it for years and not see as many results as they would like to see, we had gotten really jaded at that point. We had toyed with the idea of dissolving the band. At the last minute Luis Bacardi, who is the owner of the label, hits us up a third time.”

The third time was the charm. Surrender the Fall showcased at a Lollapalooza afterparty at the Chicago Hard Rock Hotel. About six weeks later, the band was recording at Sonic Ranch on Mr. Bacardi’s Rum Bum label.

Cole often uses phrases like ‘universal’ and ‘Cinderella story’ to describe Surrender the Fall’s path to commercial recognition  Each member has their own tale of happenstance, simply being at the right place at the right time, that led up to their joining the band.

Guitarist Eddie Tyre was displaced due to Katrina. One listen of the band’s demo convinced him to leave behind the idea of rebuilding his house and move to Memphis.

Guitarist Anthony Pitt’s life turned from football to music after one play managed to tear three of the four major ligaments in his knee. When a previous member made the decision to leave the band without much notice, it was Pitts that Cole thought of. A quick audition, less than a week’s worth of rehearsal, and Pitts was in New Orleans playing back to back gigs.

One of the things that most impressed me during my talk with Cole was his eagerness to share the spotlight with his bandmates. He is proud of the band, what they have accomplished, and is quick to talk about the importance of being equals. “None of us would be here if it wasn’t for the other person.  So it’s not like there is a rockstar in this band. Nobody gets paid more, nobody gets more credit here or there or anything like that. We split everything.”

“We have this saying that a band that gets paid together stays together. We couldn’t do it without each other and it is definitely a family.”

Surrender the Fall is hoping to return to the studio to record new material as soon as this Spring. “Fortunately we are constantly writing and constantly building the catalog. Throwing ideas and demoing and doing pre-production on our own. That is what we love to do.  The creative process keeps everything alive for us.”

However he becomes the most audibly excited when talking about the upcoming video for ‘Some Kind of Perfect.’ Cole wouldn’t give away much about the video’s content saying, “It is going to blow people away. This thing is insane. We had a great time shooting ‘Love Hate Masquerade’ and we sat down with said how are we going to one-up this one?”

“I have never been more excited about a video in my entire life. This thing is going to be savage and I can’t wait for people to see it.” The release date is tentatively set in the next two.

“We can’t wait to get back out on the road. We are a live,band, that is what we love to do. Touring for us, making the shit go down and having a good time is what we like to do.”

“We love what we do and love were we are at right now.  We are just making the most of it.”

Learn more at


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Surrender The Fall Tour / hardDrive Interview

Surrender The Fall kicks off the second leg of the tour with Eye Empire.  The tour began yesterday (February 17th) in Indiana and routes throughout the Mid-West / Pacific Northwest.  The band is currently on tour in support of their new single “Some Kind of Perfect”, which is currently #40 on the active rock charts.

This week catch Surrender The Fall’s interview with Lou Brutus on hardDrive, the respected and influential extreme rock radio show.  You can catch the interview all week on your local active rock station.  To request “Some Kind of Perfect” please call (877) MUSIC – 11.

The band recently filmed the music video for “Some Kind of Perfect” with Rum Bum Film and HD Studios.  Check out the gallery below for behind the scenes photos during the music video shoot.

Current Tour Dates:


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Saliva – Recording New Album

Feb 5th, 2013

Platinum recording artist Saliva, is currently in Nashville, TN recording their eighth record (1st with RumBum Records) with producer Bobby Huff, and executive producer Luis Bacardi with new lead singer Bobby Amaru.

Bobby Huff co-wrote Saliva’s last single “Badass” and has worked with artists such as Meat Loaf, Three Doors Down, Cavo, Cold, Drowning Pool and Shinedown.

“Everyone has been able to get all of their ideas out and its really given the record a new life sonically and dynamically. Saliva is reborn again.  This is just the beginning”, says new front man Bobby Amaru.

Click the gallery below to see Saliva recording their 1st record with RumBum Records.

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Sinister Girlz Profiles Jared Cole from Surrender The Fall

Sinister Girlz – EP57 Surrender The Fall

Sinister Girlz profiled Jared Cole, front-man of Surrender The Fall where he talks about the bands new single and upcoming tour. Jared also discusses how the band came together and saved all of their lives.

Please listen to the podcast here:

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Surrender The Fall – All Access / IMDB Feature

All Access features Surrender The Fall on the rock section of their site.  All access tells about the band’s history and success they have achieved from their debut album, “Burn In The Spotlight”.

Click here for the fully story on:

Click here for their feature on IMDB:

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hardDrive XL “Smash or Crash” – Feature

Surrender The Fall’s new single “Some Kind of Perfect” is featured on hardDrive XL.  We need your help to vote for our new single and your support.



Our new music video “Some Kind of Perfect” is being shot in Miami, FL this week.  Stay tuned for behind the scenes footage and get ready for a new kick ass video from Surrender The Fall!


Also, stay tuned for more tour dates here:
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Surrender The Fall – Tour Announcement, New Single #40

Surrender the Fall is kicking off the new year with a bang, following up on their best chart position to date.  In support of their new single “Some Kind of Perfect,” which currently ranks #40 on the Active Rock Charts, the band is hitting the road February 1, 2013 after filming a new music video for the single. STF will be joined on the road by Almost Kings, Within Reason, Eye Empire & Red Jumpsuit Apparatus.  To date, the tour has confirmed two main stage performances at Buzzfest Music Festival and Rockapalooza in Jackson, MI.  Additional tour dates will be announced over the course of the next month.  The band’s new single is also featured in the rock section of AllAccess this week.

AllAccess, Rock Spotlight:
Check out Jared performing “Some Kind of Perfect” acoustic at LocalXRadio:

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Tour Dates:

With Within Reason
2/1/2013 – Club LA, Destin, FL
2/2/2013 – Twist of Lime, Metairie, LA 

With Almost Kings
2/3/2013 – Scout Bar, Houston, TX 
2/6/2013 – Strange Brew, Shreveport, LA 
2/7/2013 – Rhythm and Brews, Meridian, LA
2/9/2013 – The Warehouse, Clarksville, TN
2/12/2013 – Offsides Bar, Woodstock, IL
2/13/2013 – Planet Rock, Battlecreek, MI
2/14/2013 – Tinks, Marion, OH
2/15/2013 – O’ Sheckys LIVE, Columbus, OH
2/16/2013 – Sixpence Pub, Parkersburg, WV

With Eye Empire
2/17/2013 – Cheers Pub, South Bend, IN (and 3 Years Hollow)
2/19/2013 – Centerstage, Kokomo, IN
2/20/2013 – Mojoes, Joliet, IL
2/22/2013 – Regent Street Retreat, Madison, WI
2/23/2013 – The Fillmor, Wausau, WI
2/24/2013 – Ribco, Rock Island, IL (and 3 Years Hollow)
2/26/2013 – Wicked Moose, Rochester, MN
2/27/2013 – Legacy Ballroom, Fargo, ND
2/28/2013 – Original Bar, Minot, ND
3/1/2013 – O.N.E, Bismarck, ND
3/2/2013 – Phoenix Lounge, Harrisburg, SD
3/4/2013 – Monks, Missoula, MT
3/7/2013 – Knitting Factory, Boise, ID
3/12/2013 – Voodoo, Shreveport, LA (and Wayland)
3/13/2013 –  Iron Horse, Birmingham, AL (and Wayland)

With Red Jumpsuit Apparatus
4/11/2013 – Uli’s Haus of Rock, Lansing, MI
4/12/2013 – The All Around, Taylor, MI
4/13/2013 – BuzzFest Music Festival, Rak’s Sportsbar – Jackson MI

With Candlebox, Taproot and Saliva
6/22/2013 – Rockapalooza, Jackson County Fairgrounds, Jackson, MI 

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Surrender The Fall vs Paul McCartney & Nirvana Members. Vote Now!

UPDATE: Surrender The Fall WINS!

WGRD 97.9 in Grand Rapids, MI has Surrender The Fall’s “Some Kind of Perfect” against Paul McCartney, Dave Grohl, Krist Novoselic and Pat Smear’s new single “Cut”.  Paul McCartney and Nirvana members performed “Cut” at the 12/12/12 benefit concert for Sandy Relief.  Please show support for Surrender The Fall’s new single “Some Kind of Perfect” and vote now!

Link to vote:


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Surrender The Fall Live on SETX FOX

Surrender The Fall is currently wrapping up their successful “Burn In The Spotlight” Christmas run.  While in Beaumont, TX they stopped in at FOX and performed their new single “Some Kind of Perfect”.  Check out their live performance and interview from the videos below:

Surrender The Fall interview on Southeast Texas Live Show on FOX 4

Surrender The Fall “Some Kind of Perfect” performance on Southeast Texas Live Show on FOX 4

Pick up a copy of “Burn In The Spotlight” here:
Buy Now on iTunes

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